John R. Busch, President and CEO, Schooner Information Technology
Radical innovation, the foundation for sustaining profitable growth, is essential for the long term viability of any company. The dilemma is that history has shown that it is very difficult, very time consuming, and very expensive to consistently achieve the growth engine of radical innovation.
Modern computational modeling techniques can help change the game, making radical innovation more achievable, repeatable, and cost effective. Computational modeling allows broad, efficient exploration of the design space, replacing expensive and time consuming prototyping while providing more learning. Computational models can also aid in detailed design and optimization, and they can also steer subsequent incremental innovations.
This keynote discusses modeling as it relates to radical innovation. We discuss types and techniques of models for different stages in the radical innovation process. We emphasize core principles: the importance of modeling key elements of the value proposition; hierarchical modeling; and the critical role of measurement and validation. We also explore human and team dynamics as they relate to effective exploration and modeling. Finally, we present a case study in radical innovation which applies these principles and techniques of exploration and computational modeling.
Dr Busch is President and CEO of Schooner Information Technology. Schooner creates radically innovative computing infrastructure products for the consumer internet and financial services industries. Prior to Schooner, Dr Busch was research director of Computer System Architecture and Analysis at Sun Microsystems laboratories from 1999 through 2006, where he led research teams in chip-multi-processing, advanced multi-tier clustered systems, and advanced HPC systems. Prior to Sun, Dr Busch was CTO and VP of Engineering at two start-ups, Diba Systems (internet appliances acquired by Sun) and Clarity Software. Dr Busch started his career at Hewlett-Packard, where he spent 12 years leading numerous successful computer system R&D programs. Dr Busch holds a MS in Mathematics and PhD in Computer Science from the University of California Los Angeles, and a MS in Computer Science from Stanford University.
